As we enter the autumn of 2025, we are inspired by the loyalty our clients have shown for over one hundred years, and we are proud to unveil our new website to continue this collaborative tradition.

Madeleine and Daniel Porthault formed a duo to create linens of unprecedented quality and style in 1920.  Daniel oversaw production while Madeleine managed the design studio, traveling frequently to the States and becoming the ambassador of Porthault.

Fun fact ~ Madeleine Porthault traveled overseas on the Queen Mary in the early 1960’s to visit Jacqueline Kennedy, working with the First Lady to bring table and bed linens into the White House.

Porthault’s artisans worked in the countryside near the company’s weaving and printing workshops in northern France and Normandy;  and their designers worked in Paris, drawing from the creative energy of the city.

Fun fact ~ Madeleine Porthault was an artist and an engaging personality ~ inspired as much by the colors of Matisse and the landscapes of Monet as by the social world around her.

In 1924, Porthault’s offices were located on rue de la Grange Batelière in Paris’s 9th arrondissement, an area historically associated with textiles, and Mme Porthault welcomed clients at the Palace Hotels, where she filled armoires with the latest Porthault linens and recorded special orders over tea and madeleines.

 Fun fact ~ guests of the Hotel Ritz, Meurice and Plaza Athénée would often leave their personal Porthault linens in storage at the hotel from one visit to the next.

A decade later, to accommodate a growing demand for their printed linens, the Porthaults expanded their offices, studio and by-invitation showings in Paris.

Fun fact ~ In 1927, the Porthaults were the first to introduce printed bed linens into the home linens market;  previously, all bed linens were either white or ivory.

Madeleine Porthault’s Hotel showings became a must for many clients including the Duchess of Windsor, Barbara Hutton, members of the Mellon, Vanderbilt and Rothschild families, Louise de Vilmorin, Pamela Churchill-Harriman and Grace Kelly.  Our archives highlight close client relationships, with many Porthault prints linked forever to those who inspired them.

Fun fact ~ Coeurs, Trèfles, Violettes, and Muguet were among those prints designed by the Porthault Studio in honor of individual clients.

In the States, Mme Porthault spent several weeks every year receiving clients in her suite overlooking New York City’s Central Park at the elegant Sherry-Netherland hotel.

In NYC in 1948, encouraged by the continuing growth of their business, Madeleine and Daniel Porthault opened their first retail showroom above the new Baccarat store at 55 East 57th Street. 

 Fun fact ~ It was in this showroom that Madeleine sold Marilyn Monroe her pink Coeurs printed linens.

In 1954, due to the increasing demands of their US customers, the Porthaults moved to larger spaces on the ground and first floors of 57 East 57th Street in NYC.  

Fun fact ~ Starting in 1959, this move allowed the Porthaults to promote the international tradition of semi-annual white sales, which continues today.

In 2007, D. Porthault moved their New York City boutique to 470 Park Avenue.  Here, we are honored to continue the Porthault tradition of engaging our clients in our world of classic and contemporary creations, hand crafted with exquisite materials. 

To supplement our Park Avenue boutique, we have also revamped our online offering.  We hope our new website will continue to inspire and delight ~ highlighting both our legacy of service and artistry and our library of products.

Welcome to our newly launched website!  And bienvenue as always to our New York City boutique, at 470 Park Avenue and 58th Street.